Rarely does Starbucks tick me off. But they did today.
I got a flattering email inviting me to “apply” for their Passion Panel. Although it said “apply” most of the wording talked about what happen to me as a Passion Panel member so the survey step seemed a mere formality.
The survey was stupid.
I had to give them my address on the first page. With two phone numbers AND an email. (They sent me the invitation by email and I’d already registered with them. Why didn’t they just pre-populate those fields?!)
Then my “exact” birthdate. (It was MM/DD/YYYY so way say “exact”?)
The third screen REALLY irked me. “What is your exact age?” What a dumb question. Just have a programmer figure it out from the “exact” birthdate I just entered!!!
The fourth screen was what gender.
Next, race. I chose “white/caucasian.”
And then I got dropped like a hot potato. “Sorry, we’re looking for a different profile.”
Sort of a “sucks being you but thanks for all the personal data you gave us.”
I usually have great service with Starbucks but they REALLY dropped the ball on this one. *sigh*