Amazon’s new pricing strategy?
July 9th, 2009 by Marc A. Pitman
A colleague recommended a particular book this morning, so I went to Amazon to check it out.
Here’s what I saw on the home page:

Take a look at this close up:

Do you see the book on the right? It used to cost $10 but now Amazon buyers can get it for only $14.04?
I wonder if Amazon’s experimenting with a new pricing structure. Pretty bold in a down economy.
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This entry was posted on Thursday, July 9th, 2009 at 7:46 am and is filed under books, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.















