MEME: Excerpt from a book on my desk

Kivi Miller tagged me on a meme passed on by Jeff Brooks.

I don’t usually play these. In fact, GMail knows to automatically delete forwarded emails.

But something about this intrigues me so here it goes.

Here is what I am supposed to do:

  1. Pick up the nearest book.
  2. Open to page 123.
  3. Find the fifth sentence.
  4. Post the next three sentences.
  5. Tag five people, and acknowledge who tagged you.

The nearest book is Katya Andresen’s Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes.

Here are the appropriate three sentences:

And it cost us nothing.

Q: What’s a favorite example of your work in forging unusual partnerships?

A: The Union of Operating Engineers wanted to improve minority recruitument for jobs in the field and to raise the profile of the union and its members in our community.

Delightfully out of context, isn’t it? ๐Ÿ˜‰ She goes on to tell of a partnership with them and Head Start.

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causesis one of the best books I’ve read in a while. And I read a lot of books! Katya knows marketing and this book can help all fundraisers do what they do even better.

Like Kivi I think I’ll tag a couple Twitterati.

I’ll also tag: