Storytelling, Journalism, and a Brave New World

Guy Kawasaki justed tweeted about a “must read speech on the new journalism career.”

Guess what? It’s not just about journalism.

Here are some of the thoughts that struck me:

“I don’t think the communications revolution that we are going through is about some reinvention of storytelling or journalistic creed.

The way we tell stories has evolved over the years, but beginning, middle and end still works. Ethical and accurate information will still rule.

I think the revolution is happening because of access. Access to powerful tools and access to global distribution in an increasingly connected planet.”

“As old business models fail, I expect to see an influx of independent, purpose-driven collaborations. Small teams with passionate experts operating for the public good. The new world of open access makes this possible.”

“Marc Andreessen sent an email in the Fall of 1993 to only 12 people. Mosaic, the first web browser, spread virally and changed how we communicate with each other.

Connectivity is the new killer app.”

“It’s true that less people care about Congo than Britney’s belly button. For me, it’s not about reaching the largest possible audience; pandering to the lowest common denominator. It’s about reaching the right audience with a relevant message.

Today, there is a robust infrastructure in place to reach these specific audiences and to create real change.”

I firmly believe this is one of the most exciting times to be alive. We live far more connected than ever before, so our stories can have a far bigger positive impact than ever before.

Especially if they’re told well.

How will you be telling your story in 2009?

[Warning- the following is a shameless plug: If you work in a nonprofit, check out my fundraising seminar on nonprofit storytelling. It covers the basics of crafting effective stories, how to categorize stories to make collecting them easier, and how to help your board members and volunteers tell the stories you are. Good stuff! The shameless plug is over.]

Cuil isn’t

So Cuil got press today. It’s a search engine started by people that left Google. Supposed to be oodles better.

I wasn’t impressed.

Call me an egotist but when I searched on marc pitman, I didn’t come up in the first page but the obscure movie actor with my name did. I’ve worked hard over the last decade to make sure I’m in at least 50% of the top results. So it’s weird to not be in it at all. And “Marc A. Pitman” showed no results.

And for fundraisingcoach? Not even my own site came up! It comes up with obscure link farms and other questionable URLs.

So much for indexing billions of pages. And it seemed slow too.

Apparently, Cuil is picking up all the bottom dwellers the other search engines have long since learned to ignore.

Ike Pigott nailed it in a tweet just now:

You’re not missing much. Cuil is Google’s little cousin who’s into Goth but too chicken to get piercings. Google Dark.

I’m pleased to be sticking with Google, thank you very much.