Check out this excellent synopsis of Seth Godin’s new book: Brand Autopsy: LIES and the Lying Liars Who Tell Them.
Click through and read it. Isn’t this what we do in the church? We tell a story, God’s story. Hopefully we’re telling it in a way that changes what the congregants experience about Him.
I love the quote “Stories are shortcuts because we’re too overwhelmed by data to discover all the details.”
In another post, I’ll share with you the story I tell my congregation, in some form, every week.