Is it about us, or about them?

This is what I just posted over at my Extreme Fundraising Blog:

Chris Busch has a great blog post on the differences of political campaign websites.

You may remember that in the “Create a Cause” tenent Creating Donor Evangelists, I recommend looking at political sites to see what they do well.

Well check out the sites of the front runners:

John McCain

Hillary Clinton

Barack Obama

Two are totally focused on the candidate. One is focused on “you” believing in your potential.

I’m not endorsing Barack, but you’ve got to love the way his campaign is about people, not about him.

How is your nonprofit’s website? Is it for the “us” that work at the nonprofit? Or is it about the “them” that want to support your nonprofit?

What about your church’s site? Is it promoting your pastor? Or the church?

Or is it promoting your community?

I wonder what it would be like to have the front page of the Vineyard Church of Waterville site be full of “why we think this community is the coolest thing since sliced bread” type information.

Something to think about…

Marc A. Pitman

Marc A. Pitman helps leaders lead their teams with more effectiveness and less stress. The author of "Ask Without Fear!®," he is the founder of The Concord Leadership Group and FundraisingCoach.com. He's also the executive director of TheNonprofitAcademy.com and an Advisory Panel member of Rogare, a prestigious international fundraising think tank. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! You can connect with him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook. To get his free ebook on 21 ways to get board members engaged with fundraising, go to http://thenonprofitacademy.com/21waysebook

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