Help name my Bock

I’m in the process of brewing a new batch of beer. This time it’s a Bock. Bock’s have a cool liturgical history. Here’s what Wikipedia has to say:

Bock is a strong lager which has origins in the Hanseatic town Einbeck, Germany. The name is a corruption of the medieval German brewing town of Einbeck, but also means “Bock” (male deer or goat) in German. The original Bocks were dark beers, brewed from high-colored malts. Modern Bocks can be dark, amber or pale in color. Bock was traditionally brewed for special occasions, often religious festivals such as Christmas, Easter or Lent.

Bocks have a long history of being brewed and consumed by Roman Catholic monks in Germany. During the Spring religious season of Lent, monks were required to fast. High-gravity Bock beers are higher in food energy and nutrients than lighter lagers, thus providing sustenance during this period. Similar high-gravity Lenten beers of various styles were brewed by Monks in other lands as well (see Trappist beer). It was rumored that Martin Luther drank this beer during the Diet of Worms.

What should I call it? There are a lot of ideas from the Wikipedia article.

“I’ll be Bock.”, with a nod to the Terminator, is an option.

So are names playing off of Johann Sebastian Bach.

I’m sure there are even more. What would you name it?

Marc A. Pitman

Marc A. Pitman helps leaders lead their teams with more effectiveness and less stress. The author of "Ask Without Fear!®," he is the founder of The Concord Leadership Group and He's also the executive director of and an Advisory Panel member of Rogare, a prestigious international fundraising think tank. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! You can connect with him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook. To get his free ebook on 21 ways to get board members engaged with fundraising, go to

This Post Has 19 Comments

  1. Rob

    Taking cue from your new book, to name your new “Bock”. I offer this: “Cask Without Fear”.

  2. Marc

    Ooh! Nice suggestion!

  3. Marc

    John: Very nice!

  4. Larry Hehn

    In honor of the classic Bill Cosby routine, we could call it “Bock Bock Number One”.

    If you make it again you could call it “Re-Bock”.

  5. Larry Hehn

    Ooh, for the Star Trek fans we could call it “Misters Bock”.
    Or is that really pushing it…?

  6. Larry Hehn

    Wait, now I have it.
    Bock of Ages.

  7. Malia

    “Bock Off: Straight from the Pit(man) of Hell”

    Would Luther have laughed or been offended? You decide.

  8. Marc

    Larry: Those are AWESOME!

    Malia: Huh? I don’t get it… (And I’m embarrassed to say so in such a public forum!)

  9. Jenn

    How about BockFlip? Think of the tie-ins! 😉

  10. Janice

    How about Bock-Mor

  11. Scott

    Holy Water, Bock of Ages, I Knead a Bock, Bock Off!, Butt Head Bock, Bock Me Up, Baby Got Bock

  12. Marc

    Thanks Scott! Great ideas!

  13. James Sack

    For a self-deprecating look, how about ‘Maine de Bock el’?

  14. Rich

    considering the Germanic geographical reference:

    “The Worminator”

  15. Cara Armstrong

    Right Bock atcha; bock,bock, bock bock Bock (as in the Cadbury Bunny Style; in the style of a Dire Straits tune from the 80’s “Bock of Life” (walk of life); Mock’s Bock; Bock Bock Goose;

  16. Marc

    Holy cow, Cara! Those are AMAZING! 🙂

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