Amazon’s new pricing strategy?

A colleague recommended a particular book this morning, so I went to Amazon to check it out.

Here’s what I saw on the home page:

Take a look at this close up:

Do you see the book on the right? It used to cost $10 but now Amazon buyers can get it for only $14.04?

I wonder if Amazon’s experimenting with a new pricing structure. Pretty bold in a down economy. 🙂

Marc A. Pitman

Marc A. Pitman helps leaders lead their teams with more effectiveness and less stress. The author of "Ask Without Fear!®," he is the founder of The Concord Leadership Group and He's also the executive director of and an Advisory Panel member of Rogare, a prestigious international fundraising think tank. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! You can connect with him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook. To get his free ebook on 21 ways to get board members engaged with fundraising, go to

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