MK337 Marketing on the Internet

I just finished writing a syllabus for MK337 “Marketing on the Internet,” a course I’ll be teaching in the spring at Thomas College.

I’m very excited about these 16 weeks! One of the projects for each student will be to actually market something, a prodcut, service, membership site…just about anything!

In addition to blogs and articles on the web, the text books include:

It’s an undergraduate course, but if you want to join us, I’m sure the Thomas College registrar might be able to help. ๐Ÿ™‚

3 Words to Describe Your Year?

I’ve long been a fan of giving my year a theme. The one word or phrase helps me stay on track long after the rush of my “100 things to do” list is done.

This year’s theme is “implementation.” I love dreaming up grand plans and creating plans. But implementing them is a challenge. I always feel like I have more time to get things done.

Catching up on my RSS feeds today, I came across Chris Brogan’s concept of simplifying your goals to three words. I really like it.

So for 2009, mine are:
Strategize | Execute | Enjoy

Strategize: I love doing this so I want to keep this as a major thing I do, both for my own goals and for my clients.

Execute: I will learn to love doing this, largely because I love the results it brings.

Enjoy: I’m the kind of person that needs to give myself permission to enjoy things. Both work-related and personal.

What are your three for this year?