MK337 Marketing on the Internet

I just finished writing a syllabus for MK337 “Marketing on the Internet,” a course I’ll be teaching in the spring at Thomas College.

I’m very excited about these 16 weeks! One of the projects for each student will be to actually market something, a prodcut, service, membership site…just about anything!

In addition to blogs and articles on the web, the text books include:

It’s an undergraduate course, but if you want to join us, I’m sure the Thomas College registrar might be able to help. ๐Ÿ™‚

Could your church be caricatured?

Seth Godin has a great post on brands and caricatures.

He points out that to have an effective caricature you need to have “exceptional features” you can accentuate. These become your brand.

He goes on to say:

As Nixon discovered, when the caricature becomes negative, it’s almost impossible to escape (glad I’m not Bob Nardelli or a shareholder at Topps hamburgers). Worse than avoiding the negative, though, is the tendency for most organizations to resist creating a brand that can be caricatured. It doesn’t feel safe or responsible or prudent. Coloring inside the lines and pleasing most of your customers most of the time almost guarantees you’ll be bland.

It’s a lot cheaper and faster and more effective to have a big nose.

What about your church? Could it be caricatured? And could you handle it if it were?

I think the Vineyard Church of Waterville could be caricatured. Check out this 5 minute VCW 3rd Birthday video and see if you agree.

What are you selling?

Last Sunday, we had an brave soul give the sermon at the Vineyard Church of Waterville. I make it a point to not be in the pulpit every Sunday. It’s healthier for the group if others are being raised up.

Before Janice spoke, I gave everyone a primer on how to be a good listener. I even helped them loosen up their smiling muscles and the muscles that help the head move up and down in agreement. You can hear the warm up routine on the VCW podcast.

Today, I read a post by Seth Godin that reminds me of my warm up exercise. Go and read his post Always On (everybody markets). He points out that we’re always sending a message. “And more often than not, you get what you put in.”